1. Video Triggers Emotion
Online Video can connect with an audience like no other form of marketing. Well-produced video will trigger people’s emotions that will help influence a positive call to action. People tend to look for a visual experience when surfing the Internet, unlike images and large blocks of text video engages in no other way.

2. Increased online visibility through better search ranking
Today online video is an integral part of search engine result pages. Google uses the presence of video on a website page in it’s ranking. Seeing video on a search page immediately gives the searcher a reason to visit your website.

3. Improves User Experience
If done correctly a well-produced video will improve the browsing experience of your visitor. By being able to engage with your target audience through video and able to offer them information relating to you’re business, a product or service then they are more likely to be influenced into making a purchasing decision based upon good quality information.

4. Increasing Sales
Research shows that high quality video has been proven to increase sales and drive online traffic. Online research has shown that it is perfectly normal for businesses to see increases of between 20% and 35% in sales through online sales and lead generation as a result if well produced video.

5. Video Is Sticky
By having video content on your website potential customers on average stay five times longer browsing your content. Therefore becoming more informed

6. Video is Versatile
Not only can a video be used on your company website, it can be also used as part of a sales presentations, used at exhibitions and also as showroom handouts. There are so many ways that video can be used as part of any business marketing activity.

7. Its On Demand
Unlike a traditional sales pitch video can be viewed anytime around the clock 24/7. The viewer is very much in control and can view it any time simply by visiting your website.

There are many great companies out there specializing in various areas. We specialise in offering small to medium sized businesses very affordable video marketing solutions from short form marketing promotional video for the internet right through to broadcast quality graphic driven commercials and network content.

Getting to know you!

When we take on a new client we always look to form lasting relations, which is why we have so many clients that come to us time and time again. We make it our mission to get to know and understand the core values of your business so we can portray you the very best light in order for you to capitalise on the great benefits video has to offer.

To engage with an audience is a science and goes way beyond pressing a record button, adding some titles and music. We come from a marketing background and understand business so when we mix those skills with our great creative abilities it forms the perfect mix for a formidable marketing tool for your business.

When is video counter productive to our marketing needs?

The short answer is when video is produced badly it can have the opposite and negative effect towards your marketing activity. Unfortunately, we see this all too often and as creative professionals find it very frustrating.

It would be safe to say the majority of us have sat through those social media sessions, or that early morning marketing workshop that have told us how video can help us to be proactive in our marketing activity. For some reason or another nobody is touching upon the most crucial factor, which is for a video to work effectively for a business in whatever format. Then plain and simple it has to be well produced projecting the right message in order to meet the intended purpose.

As business owners we put a lot of time and effort into ensuring we are portrayed in the correct light when marketing our products, goods or services to new and existing clienteles. A videographer is not a marketeer! Somebody pointing a camera or a person coming across onscreen very monotone will not captivate an audience or engage with the very people that you want to target.

Whilst there are a lot of really good and fantastic video production companies. Unfortunately, there are just as many bad ones. You have one chance to capture somebody’s attention and engage with them so do not blow it. Otherwise it will not be just the investment you made in getting the video made. It will also be the revenue you will potentially loose with lost opportunity.